OLIVER PEOPLES♡ALEX KATZ AD
For a fictional ad campaign, the client, Oliver Peoples, was interested in marrying its brand with a famous artist to attract customers with a sensibility towards fine art. The company is a luxury eyewear brand established in the 80s. As noted on its website, “the unique culture of Los Angeles – elements of fashion, film, art, music – continues to inspire the product and vibe of the brand.”
After research into the brand and various artists, Alex Katz was selected. The campaign exhibits eyewear from Oliver Peoples in the context of the seductive imagery from the colorful world of the painter. Using Adobe Photoshop to create composite photos, the campaign reimagines stylish characters in Katz’s paintings wearing the brand’s new season. In addition, his floral paintings are applied to various packaging.
TYPOGRAPHY:
Trajan Pro 3 Bold [“Oliver Peoples” logo]
Avenir Light [“Alex Katz” in branding]
