MINETTA VISUAL IDENTITY
MINETTA is a fictional boutique furniture maker specializing in pieces inspired by R. Buckminster Fuller’s principles and structures. The firm takes its name from the street address (15 Minetta Lane) of the Greenwich Village tavern for which Fuller designed the interior. The values of the firm are grounded in Fuller’s principles — primarily his interest in creating elegant objects with minimal materials.
The purpose of this project is to create a visual brand identity for the company that includes logo, color and typography. Below is a brochure documenting the results, along with some mockups for an ad campaign, signage, stationary, packaging, and website.
DIMENSIONS:
5” x 8.5” brochure
TYPOGRAPHY:
Futura PT Book/Demi/Bold
